Manila, Philippines (March 11, 2014) – Filipino-British blogger, TV host and model Kim Jones is the new face of Neutrogena®.Jones, who recently hosted the official launch of the skincare brand’s new beauty philosophy, expressed excitement at being part of a brand she has “loved for years.”
“Neutrogena® is a brand I grew up it,” Jones said. “I’ve been using it for about 10 years now and to be part of the brand is just a dream come true.”
Born to a half-Filipino and half-Spanish mother and a British father, Jones was born in the United Kingdom but grew up in Australia. She came to the Philippines in 2010, following her brother, to embark on her own career. She currently co-hostsa local lifestyle show on cable television, and is the beauty and brains behind the popular fashion and lifestyle blog kimcamjones.com.
According to Ella Reyes-David, senior brand manager for Neutrogena®, Jones “embodies the personality of the brand.”
Reyes-David added, “The Neutrogena® woman is naturally beautiful, optimistic and upbeat. Kim is all that, and more, which is why we’re very happy to have her onboard. As an actual brand user, she accurately represents the beautifully healthy skin that Neutrogena® advocates.”
As an on-cam personality, Jones is often exposed to harsh lights and heavy layers of make-up. “I tape long hours so you can imagine the touch-ups. It really takes a toll on my skin,” she said.
To keep her skin healthy, Jones shared that she uses Neutrogena® Deep Clean™ Cleanser and keeps herself hydrated. On work-free days, the bubbly social media celebrity also likes to keep it relatively make-up free.
“What I love about Neutrogena® is that it’s very simple, and it’s really beneficial for your skin. But it should be a complement to more important skincare habits like drinking a lot of water to stay hydrated,” she said.
Sun protection is also essential to Jones, as she has been regularly spotted surfing with her fiancé, actor Jericho Rosales.
“Applying sun screen is really a big part of my skincare regimen,” she added. “Other than that, I do the normal things like cleansing, toning and moisturizing. I’m very minimal. I try to keep my skin sort of exposed so it can breathe.”
For women who aspire for beautifully healthy skin, Kim advises a balance between finding the right skincare brand and living a healthy lifestyle. “Skincare is so important but that’s not all of it. Beauty really does come from within. It will resonate from your personality, your level of fitness, your health, and even your eating habits. All those should be part of your overall beauty regimen.”
“A lot of women think that dryness is a good sign that the skin is clean,” Reyes-David explained. “In reality, it just means that your facial wash is stripping your skin of moisture.”
The new Neutrogena® Hydro Boost™ Water Gel, a water- and gel-based moisturizer, proves that moisturizing does not have to be an oily process.
Upon application, it instantly hydrates, and helps soothe and calm skin, leaving it soft, supple and oil-free.
It is made with a combination of Olive extract and Hyaluronic acid that allows it to provide up to 200 percent hydration, plus a Progressive Release System that keeps skin hydrated for up to 12 hours.
“Our users are actually amazed at how light and non-greasy Neutrogena Hydro Boost™ is,” Reyes-David added. “It’s definitely raising the bar for moisturizers.”
Ultra protection, ultra light:
Ultra Sheer ™, Neutrogena®’s powerful solution to sun protection, has Dry Touch™ technology which provides excellent aesthetics—it does not leave that sticky white film or residue upon application which people have come to associate with sun screen products.
It is also water- and sweat-proof, non-greasy, and in fact, leaves a light velvety feel for more comfortable use. Ultra Sheer™ sun protection range has SPF 50 and has specific variants available for face and body.
More importantly, Ultra Sheer™ packs the full benefits of Neutrogena®’s patented and breakthrough sun protection technology complex called Helioplex™.
Helioplex™ was specifically engineered to deliver very high, very broad and photostable UV protection which means it does not lose its effectiveness even with continued exposure to sunlight. Helioplex™ provides the full coverage for UVA/UVB spectrum by harnessing two proven safe and effective sun screens, Avobenzone and Oxybenzone.
“Avobenzone is one of the world’s most powerful UVA absorbers today but it is also photo-unstable,” Clarisse Mendoza, guest dermatologist during the launch, said. “Oxybenzone is a very good UVB absorber with some UVA absorbency. Together with the Helioplex™ stabilizing technology, these two provide high, broad spectrum and photo stable coverage.”
As part of Neutrogena®’s campaign for beautifully healthy skin, Jones is featured in three online videos debunking common beauty myths. Visit http://www.youtube.com/user/NeutrogenaPH to view the videos.
“Neutrogena® is a brand that has built its reputation by making a concrete difference in beauty and skincare through real results,” Reyes-David said. “And the reality is that there are healthy ways to be beautiful without going through tiis ganda.”
Deep Clean™, Ultra Sheer with Helioplex™ and Hydro Boost™, along with other Neutrogena® products, are available for purchase online via www.healthybeautycircle.com.