Manila, July 15, 2015 — GlaxoSmithKline’s (GSK) mission is to help people do more, feel better and live longer. In line with this mission, GSK’s Consumer Healthcare division and Physiogel, its flagship skin health brand, aims to help Filipinas and all women across Asia, to be free from dry and sensitive skin. Physiogel believes in freeing the strength in sensitivity.
Research from the GSK Skin Health Asia Pacific Consumer Report 2014 shows that more than 50% of women across Asia experience sensitive face and body skin in the past 12 months.
One out of two Asian women suffers from dry and sensitive skin. In the Philippines, the figure is higher at 71% and 61% having sensitive face and body skin, respectively.
Sensitive skin can be caused by a multitude of factors — from climactic harshness and pollutants in the air and water to hormonal factors and stress that is further compounded by the use of cosmetics — these are the everyday problems that women face. Dry skin is defined to be where one’s natural lipid layers in the skin lose its ability to retain enough moisture.
The study shows how dry and sensitive skin impacts women’s overall quality of life as they struggle with sensitivity and set them back from fully embracing and living life to the fullest.
According to GSK’s Skin Health Senior Product Manager Justin Lladoc, “Physiogel continues to advocate its #FreeInMySkin Movement because GSK believes that sensitivity can be a source of strength for women, not a weakness to be hidden away. The Movement coincides with the debut of the NEW Physiogel Daily Moisture Therapy line,” Lladoc says.
“The #FreeInMySkin Movement is more relevant than ever and is able to digitally reach Filipinas far and wide across the nation with the introduction of the #FreeInMySkin website and the Freedom List Challenge. By the end of 2016, the movement is expected to have rolled out across the whole Asia region as well. And with the overwhelming feedback from consumers, it has also caught the attention of Mercury Drug. Mercury Drug shares in the advocacy of Physiogel to free many more Filipinas from dry and sensitive skin by making Physiogel products available across the archipelago,” Lladoc shares.
SCIENCE-BASED SOLUTIONS The NEW Physiogel Daily Moisture Therapy line continues to be a differentiated science-led solution featuring the unique Physiogel BioMimic Technology® that works to soothe and repair the skin’s natural moisture barrier
Dermatologists highly-recommend Physiogel Daily Moisture Therapy because it is non-comedogenic, and free from soap, preservatives, perfumes and colourants. In fact, Physiogel is the #1 Most-Prescribed Brand by Dermatologists in the Philippines
PATTI GRANDIDGE: PHYSIOGEL BRAND ADVOCATE TV host, model/entrepreneur, and blogger, Patti Grandidge is one of those who suffered from dry and sensitive skin. Patti now embodies the new Physiogel woman: smart, elegant, strong and empowered because she is finally free from dry and sensitive skin.
Patti shares that she used to be more conscious and watchful of what others would think about her skin. “That was sad. I would have liked to be out and about and go for more work, but a little thought would always be at the back of my mind wondering if my skin would be an issue or a hindrance. I was not free to do what I wanted to do!” she now says.
“When I moved back to Manila, my derma actually recommended Physiogel. It worked very well for me. Those close to me and those who see me often have noticed how much my skin has improved. I think they are also aware of the confidence that comes from within; I’m more comfortable at wearing less make up now and I’m not as insecure as I was before,” Patti says.
“We found her story to be closely identifiable with the many stories we hear about women with dry and sensitive skin. So we said why not share Patti’s story to other Filipinas in order to serve as inspiration, especially those suffering from dry and sensitive skin?” Lladoc points out.
FREEDOM LIST CHALLENGE Lladoc says Physiogel’s #FreeInMySkin Movement starts with self discovery. Physiogel aims to help women to be more aware of themselves so they can uncover their full potential. It challenges Filipinas to look past their skin insecurities in the hope of helping them fulfill dreams they have always wanted to achieve.
And this journey to self discovery starts with taking the Freedom List Challenge, Physiogel’s suggested guide in the form of a lifestyle online quiz that is a representation of what women can achieve when freed from dry and sensitive skin.
The result of the quiz provides a glimpse to one’s personality that ranges from being a savvy collaborator, inspiring innovator, charismatic motivator and elegant sophisticate – revealing worthwhile hints that may help them embrace and live life to the fullest.
To fulfill its vision to help people do more and feel better, GSK is encouraging Filipinas to
discover their true selves by taking the new Physiogel’s Freedom List Challenge and join the #FreeInMySkin Movement. Log on to www.freeinmyskin.com/ph and take the Challenge yourself.