9TH October 2015 – New World Makati City, Philippines – Christmas is the season of love and thanksgiving. And it is also a time most cherished by Filipinos, because more than the Noche Buena and the gift giving, we relish the precious moments spent with family and loved ones.
Christmas, however, is also bittersweet, especially for our hardworking OFWs. While they brim with pride, sending their families Balikbayan boxes full of gifts and goodies, they are unable to see firsthand the joy and smiles that they bring. Many OFWs would prefer to be with their loved ones this holiday, however, distance and circumstance prohibit them.
For this season of sharing, Cherry Mobile fulfills the deepest wishes of several of our OFWs and reunites them with their loved ones this Christmas through the #CherryChristmas promo. Christmas comes early as Cherry Mobile flies these lucky winners home for free, just in time for the holidays.
“For our OFWs, the happiest time of the year is also sometimes the loneliest. I saw firsthand while I travel abroad how much Filipinos yearn for their home and families. There really is no place like home. For those who live in the Philippines, we are happy to give and receive gifts, but deep inside, there’s no greater joy than being with family. I’m proud to be part of a brand that supports, connects, and encourages the Filipino family to be together,” shares brand ambassador Piolo Pascual.
Maynard Ngu, president of Cherry Mobile, adds, “One thing holds true to every OFW out there, if they all had a choice, they would never leave their families. I know that they would do everything just to enjoy Noche Buena with their loved ones, to open gifts with their kids, to celebrate Mass with their family and friends, and to revel in the other Christmas traditions. So we would like to gift them with this opportunity.
Connecting families and helping bridge distances since 2009, Cherry Mobile has always put to heart the needs of the Filipino, especially OFWs – whether it’s designing quality mobile products or creating programs that uplift the lives of their consumers.
This season, through the #CherryChristmas promo, Cherry Mobile rewards the hard work and sacrifices of our unsung heroes – the OFWs.
The #CherryChristmas promo invites participants to share why they would like to have their loved ones home for Christmas. They can share their answers through a short video, which will be uploaded through the #CherryChristmas app on the official Cherry Mobile Facebook page.
The promo is open to all Filipino active Facebook users who have a family member working abroad.
Cherry Mobile opens the doors and gives the opportunity for families to be together during the most special holiday season.
“Cherry Mobile, the leading mobile phone brand in the country that values your lifestyle, has always put the Filipino first, and so it is with great pride and pleasure that we bring together the Filipino family on the most important day of the year,” ends Kat Arceo-Ocampo, Cherry Mobile Marketing Head. “Please do join and spread the joy of Christmas!”
Cherry Mobile gives you more reason to be thankful. Happy holidays and cheers to a #CherryChristmas!
About Cherry Mobile
Cherry Mobile is a Philippine-based company which aims to bring value to Filipino lifestyle. Established in 2009, it brings a wide array of choices from feature phones to smartphones and tablets. Cherry Mobile continues to develop partnership with trusted phone developers to further strengthen its stance in the local mobile telecommunications industry. For more information, visit www.cherrymobile.com.ph.