Goldilocks puts cake decorating on center stage


Goldilocks – the country’s number one bakeshop, celebrate its 40th anniversary Launch an innovative competition to highlight the creativity and artistry involved in cake decorating. Dubbed as the Goldilocks Intercollegiate Cake Decorating Challenge (ICDC), that has grown to be nationwide activity that is highly anticipated by both participating schools and audiences.


I myself was given the chance of showing the artistry side of creating my own version of Valentine’s cake. We were invited by Goldilocks for a sweet afternoon to test our patience of decorating our own cake.




The format of the ICDC is unlike most of baking events. It isn’t a staid demonstration. It is an exciting extemporaneous competition that requires nor only familiarity with techniques butva definite originality and creatively to set the winning team apart.

On contest day, 10 teams share one stage and one central supply bin. They will decorate their cakes within a given time frame based on themes that are revealed to them at that very moment. All will be done in front of a live audience and a panel of judges composed of the leading authorities in the culinary arts industry.

This year, almost one hundred schools from far and wide submitted their entries in hopes of being chosen as one of the ten finalists.

Aside from the obvious distinction and the opportunity to pit themselves against the best and brightest of their peers, the winning school will receive a baking showcase worth a quarter of a million pesos, while the team itself will receive P20,000 in Goldilocks gift certificates.

After a comprehensive round of judging, the ten qualifiers are calayan  Educational Foundation, Colegio de San Lorenzo, DMCI College Foundation Dipolog, Far Eastern University, Lyceum of the Philippines Laguna, Lyceum Subic Bay, Pangasinan State University, Saint Anne College of Lucena, Trinity University of Asia and the Western Institute of Technology Iloilo.

Given that 2016 marks a milestone for the ICDC, however, the country’s number 1 bakeshop has something considerably more demanding in store for the talented participants.

Goldilocks Marketing Director Cherry Caluya, decided to add some major twist for this years ICDC competition.

Goldilocks has enlisted the help of the country’s top pastry chefs to guide a randomly chosen team in the lead up to competition day.

Chefs Jackie Ang Po ( Calayan Educational Foundation), James Antolin (Saint Anne College of Lucena), Joan Dela Cruz (Pangasinan State University), Bryan Dimayuga (Lyceum of the Philippine Laguna), Tristan Encarnacion (Trinity University of Asia) Jackie Laudico (Western Institute of Technology Iloilo) Rizalino Manas (DMCI) College Foundation Dipolog), Amador Mendoza (Lyceum Subic Bay), Pixie So Villa (Far Eastern University), and Buddy Trinidad (Colegio de San Lorenzo) have been tapped to provide high level, hands in mentorship to the participating students.

The 10th Goldilocks Intercollegiate Cake Decorating Challenge will be held on February 25,2016 at SM North Edsa, the block Activity Center. Activities and side attractions will on hand beggining at 10am. Logbon to http://www.Goldilocks.com.pH for more information or follow Goldilocks PH on Facebook and Twitter.


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