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Davao celebrates Financial Freedom

PRESS RELEASE

As a fitting start to the new year, the “#LiveFreePH Freedom Tour” made a stop in Davao City to
continue its financial freedom rally. From January 24 to 30, Davaoenos were treated to educational
booths, exciting promos, and a free concert featuring Sun Life father-son ambassadors Piolo and Inigo
Pascual.

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  Sun Life father-son ambassadors Piolo and Inigo Pascual shared their #LiveFreePH story to Davaoenos. 

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Sharing the stage, Piolo and Inigo wowed the crowd in the Freedom Celebration concert at Abreeza Mall 

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 Thank you, Davao, for embracing the challenge of financial freedom! Padayon! 

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 Piolo serenades the lucky lady who shone the brightest in the Selfie with Papa P contest 

Beginning the journey
A string of activities guided participants to begin their own #LiveFreePH journey. In a bold move, they
declared their vision of financial freedom with the “Live Free Freedom Wall.” Then they looked at their
current situation, shared their outlook about the future, and pledged support to a community in need
through BLISS or “Brighter Life Index: Social Sentiment.” And by joining the “Sun CeleBright” promo,
they won free trips to their chosen destinations!

But what made the #LiveFreePH Tour brighter were the Sun Life advisors ready to help those who want
to jumpstart their financial freedom journey. Some were so inspired that they chose to become financial
advisors themselves.

Pursuing the mission
In front of a jubilant and captivated crowd, the “Freedom Celebration” concert headlined by Piolo and
Inigo amplified the mission of financial independence for everyone. Aside from belting his signature hits,
Piolo serenaded the winners of the hugely popular “Selfie with Papa P” – where longtime fans get to
meet their idol and take home a photo souvenir.

Inigo also showed off his dance moves and energized
the night with today’s popular hits.
“We want Filipinos to believe that a brighter future is possible. We want them to be inspired to take on
their own path towards financial freedom.

And that they can start this meaningful journey with the help
of our financial advisors,” said Sun Life Chief Marketing Officer Mylene Lopa. The #LiveFreePH Freedom
Tour kicked off last year with stops in Pampanga and Iloilo.
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