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Grab announces James Reid as new celebrity ambassador

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Get a chance to meet James Reid by booking with Grab

Manila, June XX – After a series of teasers on social media about a new addition to the Grab family, leading transport app, Grab Philippines, has officially announced Fil-Australian singer, actor, and model, James Reid as its latest celebrity ambassador.
“We are excited to confirm that James is now part of the Grab family. We’ve been working with him and Viva Entertainment on this for some time and we are happy to finally welcome him on board,” says Khriz Lim, Country Marketing Head, Grab Philippines. “With his fun and creative personality, James is a perfect fit for the brand.”
To celebrate its new celebrity partnership, Grab Philippines has also launched a new contest to give its loyal passengers the chance to meet their teen idol in person. To join, passengers just have to use the promo code JAMES when booking a GrabTaxi, GrabCar or GrabExpress.
Lim shares that the promo is just the first of Grab’s many projects with James, as the company aims to make customer experiences from the different Grab services as engaging as possible so that loyal passengers have something to look forward to.
For more information and to catch up with Grab Philippines’ promotions, check out their Facebook page, http://www.facebook.com/GrabPH or their website, http://www.grab.com.

SWEET SURPRISE. As the newest celebrity ambassador of Grab, Teen Heartthrob James Reid is excited to surprise fans and lucky winners of the promo when they book and use the promo code JAMES. 

About Grab
Grab is Southeast Asia’s leading ride-hailing platform. We solve critical transportation challenges and make transport freedom a reality for 620 million people in Southeast Asia. Grab began as a taxi-hailing (GrabTaxi) app in 2012, but has extended its product platform to include private car services (GrabCar) and last mile delivery (GrabExpress). Grab is focused on pioneering new commuting alternatives for drivers and passengers with an emphasis on speed, safety and reliability. The Company currently offers services in Singapore, Indonesia, Philippines, Malaysia, Thailand and Vietnam.

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