Manila, Philippines (July 26, 2016) – Coca-Cola brings to the Philippines Sprite LeBron’s Mix, the first-ever, limited edition King James drink so you can have the NBA superstar’s diskarte in you.
Launched last July 26 at the Green Sun Hotel in Makati, Sprite now offers the new LeBron’s Mix – a combination of the crisp, refreshing lemon-lime taste of Sprite with the delicious twist of natural cherry and orange flavors. It comes in an eye-catching bold red packaging with LeBron’s initials and his iconic crown, which symbolizes his legendary nickname ‘King James.’
The relationship of Sprite with LeBron began in 2003 before the NBA player started his first professional game. A strong innovator of street culture all over the world, Sprite followed the NBA Finals MVP’s 13-year journey, collaborating with the player for new innovations to offer to the fans.
“Sprite is deeply rooted in its intense refreshment. Drinking an ice-cold Sprite clears your mind and helps you make your diskarte. In addition, the brand has always been grounded in the country’s street culture – and there is no better way to bring street culture to life here in the Philippines that with the sport that everyone loves, basketball,” says Stephan Czypionka, Vice President for Marketing of Coca-Cola Philippines.
During the launch, media guests, Coca-Cola partners and some sports personalities such as basketball players Jeron Teng, LA Revilla and Karl Kramer were the firsts to experience this whole new level of diskarte as they got to tag along in playing basketball inspired games like the Doble Diskarte and Spot your Diskarte Shot where they were able to win prizes. Others got to take home Sprite premium and limited edition items, as well. Familiar faces from the sports field added more energy as PBA courtside reporter Mara Aquino and UAAP sports commentator Boom Gonzalez hosted the event.
As Sprite continues to be a highly popular favorite among basketball players and fans, its legacy takes another step higher as NBA star player James LeBron extends his partnership with the brand.
Feel like a king or queen and diskarte like one with the new Sprite LeBron’s Mix.
About The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at http://www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at http://www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.