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​The Music Run™ by Philam VITALITY brings the party back to Manila

Asia’s most exciting run is about to get even louder this year

MANILA, PHILIPPINES— The ultimate 5k running and music festival drew nearly ten thousand runners when it first made waves in the Philippines last year. This year, The Music Run™ by Philam Vitality returns to ampup an equally large—or even larger—crowd with everyone’s favorite hits playing on 120 concert-quality speakers across McKinley West in Taguig City.
In partnership with music streaming service Spotify, The Music Run™ by Philam Vitalitywill rock Manila on December 3. Last call for registration ison November 25.

Philam Life has been at the forefront of leading innovations in the life insurance industry to change the general perception about insurance. Insurance is about living life to the fullest without worry and being healthy to pursue one’s passion and achieve one’s goals.

“This is the secondtime that Philam Life is partnering with The Music Run™. We want to send a strong message that being healthy can also be fun and engaging,”Deputy Head of Philam Vitality Kats Cajucom said.

“One of our company’s main thrusts is healthy living through our Philam Vitality program, which is the first of its kind in the Philippines. It is a full-scale wellness program where members get rewarded for making healthy choices. Through Philam Vitality, we are taking active steps to positively transform the lives of Filipinos by helping them live longer, healthier, and better lives,” Cajucomadded.

“While most fun runs originate from the US, The Music Run™ started in Asia and expanded throughout the region before crossing over to Europe and the US in the last two years,” said Martin Capstick, Co-founder and Chief Executive Officer of Exceed Sports and Entertainment who is organizing the run.

“The reason for its massive success is its winning formula that combines music with the ever-growing fitness craze into the ultimate running and music festival that also puts control of the run’s soundtrack in the hands of our Music Runners™,” he added.
The five-kilometer run will include five music-themed zones playing rock, pop, old school, hip hop, and dance. Using the live SpotifyMusic Voting App on http://www.themusicrun.com.ph, participants can vote up to five songs per playlist every day to build the official soundtrack for each zone.

The event will kick off with a pre-run performance by up and coming local alternative band Sud, while the after-run music festival will feature Australian radio house DJ Sam Withers.

Music Runners™ can select from two event packs—the Standard Pack for P850 and the Rock Star Pack for P1,400.The Standard Pack comes with a T-shirt, bag, beat band, sticker, and temporary tattoo. Those who would like to party with the Rock Star Pack will also receive a towel, water bottle, and cap.

Late registration for The Music Run™by Philam Vitality starts on November 1. Standard and Rock Star Packsfor late registrants are priced at P950 and P1,600respectively. Children less than five years old can join the run for free.

For lastcallregistrations starting on November 21, the Standard and Rock Star Packswill cost P1,050 and P1,800 respectively.

Registrants can collect their event packs at Glorietta 5 in Makati from November 26 to 28.

The Music Run™ first took place in Kuala Lumpur in 2014. Since then, it has drawn more than 100,000 runners across 12 events and nine countries.

For more information on The Music Run™ by Philam Vitality, please visit the official website, Facebook page, or YouTube Channel.

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About The Music Run™

Launched in 2014, The Music Run™ is the ultimate 5k running and music festival. For music lovers, casual runners and fun seekers, The Music Run™ is more like a party than a run – it is the only 5km fun run that puts music at the heart. The Music Run™ empowers participants to control the soundtrack of the run by voting for their favorite songs in the build up to the Event. Voting is via a bespoke ‘Music Voting App’ and the songs with the most votes make the official run playlist. 

On event day runners experience the world’s loudest 5k running course, known as ‘The Sound Track’. Over 120 speakers pump out the songs participants voted for across 5 interactive and music themed zones. The run ends with the ultimate after-run music festival. With music every step of the way, running never sounded so good.

2016 will see further global expansion of The Music Run™ with additional events across Asia and inaugural events planned in North America and Africa.

http://www.themusicrun.com

About Exceed Sports and Entertainment

Exceed Sports & Entertainment is an award-winning mass participation events & sponsorship agency. Exceed operates from four regional offices, staging innovative sports and entertainment events in eight countries across Asia. With a dedicated team of international and local experts, and a strong reputation for best practice implementation, Exceed provides tailored event solutions and delivers measurable results. Exceed was awarded Gold in “Best Event–Sports” at the 2016 Marketing Events Awards, the highest accolade presented by Asia’s most recognized event awards platform.

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