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ASUS Zenfone AR – The World’s First 8GB RAM Tango and Daydream-powered Smartphone – Finally Launches in the Philippines

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Manila, Philippines (June 24, 2017) — After being the star of the show for various tech conventions and events across the world since the start of the year, ASUS Philippines finally launched today its latest smartphone – the much-awaited and game-changing Zenfone AR.

Symbolizing a new dawn for mobile and smartphone technology, the Zenfone AR is actually the world’s first 5.7-inch smartphone that is Google Tango-enabled and Daydream-ready, allowing users to experience both mobile virtual reality (VR) and augmented reality (AR) technologies.

Tango is a set of sensors and computer-vision software by Google that enables smartphone augmented reality. Tango technologies add three key capabilities — Tango motion tracking, Tango depth perception, and Tango area learning — to enable smartphone augmented reality to create unique AR user experiences, such as AR gaming, AR utilities, and indoor navigation.

Coming soon to select locations…

Daydream is Google’s platform for high-quality, mobile virtual reality and supports Daydream VR apps. Paired with the Daydream View headset and controller, ZenFone AR allows users explore new worlds, kick back in their personal VR cinema, and play games that put them at the center of action. ZenFone AR was developed in close cooperation with Google to deliver the best AR and VR experiences.

Furthermore, ZenFone AR is the thinnest and lightest Tango-enabled device. This breakthrough in size and weight is made possible by the innovative ASUS TriCam™ system — a  three-camera system consisting of a 23MP PixelMaster 3.0 main camera, a motion-tracking camera, and a depth-sensing camera that meet Tango specifications. Unlike three-camera systems in other devices, the design of the ASUS TriCam system clusters its array of cameras to reduce their footprint within the phone, enabling the entire phone to be thinner and lighter.

 

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Making this smartphone a powerhouse like no other, the ZenFone AR features a powerful Qualcomm® Snapdragon™ 821 processor that is optimized for Tango, and is the world’s first smartphone with 8GB of RAM. The ZenFone AR also includes 128 GB of fast UFS 2.0 storage, enabling users to store a large library of apps, games, videos, photos, and music, and open them quickly. ZenFone AR’s powerful performance and innovative camera work in conjunction with Tango technology to enable smooth and compelling smartphone AR experiences. A beautiful, 5.7-inch WQHD Super AMOLED display and a new five-magnet speaker makes Daydream’s virtual reality apps, games, and videos more immersive and entertaining. Android™ 7.0 ‘Nougat’ lets users get the most out of ZenFone AR with new multitasking features and other enhancements that deliver a great mobile experience.

The Powerful ASUS Zenfone AR TriCam system for Tango experiences

ZenFone AR uses an ASUS TriCam system consisting of three rear cameras — a motion-tracking camera, depth-sensing camera, and high-resolution 23MP PixelMaster 3.0 camera — which provide input to Tango, enabling smartphone augmented reality experiences for users. The motion-tracking camera lets ZenFone AR keep track of its location as it moves through three-dimensional space. The depth-sensing camera lets ZenFone AR determine its distance from objects by projecting an infrared (IR) laser and measuring the amount of time it takes for IR light to bounce off objects and return to the phone. The 23 MP PixelMaster 3.0 camera features a Sony IMX 318 image sensor to vividly capture the environment as a backdrop for AR experiences.

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AR is a rapidly growing area of mobile technology, and one that consumers are extremely excited about. ASUS and Google have partnered with well-known industry-leading companies, such as Megaworld (Property and Real Estate), DevCon (IT), as well as Kooapps and GDAP (Gaming), in order for individuals from all walks of life to experience smartphone AR. Tango also provides developers with the ability to deliver consistent AR experiences across devices and helps users easily discover a wide range of new apps, such as exciting games, home decor utilities, and apps that provide new ways to explore. To date, the ecosystem has growing quickly and there are plenty of apps on Google Play[2] that are Tango enabled.

Experience Daydream by Google Through Zenfone AR

The expansive 5.7-inch display of ZenFone AR makes it ideal for VR apps and games when used with Daydream View, immersing users in incredible VR worlds that appear detailed and lifelike in WQHD (2560 x 1440) resolution. Super AMOLED technology enables deep blacks and high contrast, further enhancing image quality and 3D effects.

With ZenFone AR and Daydream View, users can explore new and fictional worlds with apps like Street View and Fantastic Beasts, kick back in a personal VR cinema with YouTube, Netflix, Hulu and HBO, and get in the game with Gunjack 2, LEGO® BrickHeadz, Need for Speed, and more.

However, no word has been said about Daydream View’s local release as of yet.

Tango apps on Google Play: http://get.google.com/tango/apps/

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Impressive audio, inside and out

In addition to video, high-quality audio is an important component of immersive AR and VR experiences. To fulfill this demand, ZenFone AR comes with ASUS SonicMaster 3.0 technology. A five-magnet speaker driven by a powerful NXP smart amplifier delivers clear, expansive sound that can be played at high volumes without distortion. ZenFone AR can also output certified High-Resolution Audio (HRA) to compatible devices at 24-bit/192kHz — or 4X CD-quality. DTS Headphone:X™ provides virtual 7.1-channel surround sound for immersive entertainment experiences.

Cutting-edge hardware for unrivaled AR and VR performance

ZenFone AR is designed with the latest, top-of-the-line components to provide high-quality AR and VR experiences. This cutting-edge hardware also makes ZenFone AR one of the most powerful smartphones available.

ZenFone AR features a Qualcomm Snapdragon 821 processor that has been specially optimized for AR operations. ASUS worked closely with Qualcomm Technologies and Google engineers to help develop methods for efficiently distributing computer-vision workloads, as well as rapidly processing movement and positioning instructions with Tango to deliver smooth, immersive, and compelling AR experiences. It also features the desktop-class Qualcomm Adreno 530 graphics-processing unit (GPU) to deliver supercharged graphics performance and handle the graphical demands of Tango and Daydream applications with ease.

 

Thin and light metallic design

ZenFone AR packages its advanced technology in a beautifully minimalist, light, and compact design. A precision-milled metal frame and slim, 4.6 mm edge provides a luxurious look that is further enhanced by stainless-steel accents around the camera. These accents also help protect the camera lens from scratches. ZenFone AR has an ergonomic curved shape with a 4.6 mm edge and a tactile, leather-patterned rear surface that feels great in the hand.

ASUS PixelMaster 3.0 — Capture reality, fast and steady

ZenFone AR also features an advanced camera that takes beautiful, high-resolution photos and videos in almost any lighting condition. It has an ASUS PixelMaster 3.0 camera that uses the world’s highest resolution camera sensor (Sony IMX318) and the ASUS TriTech autofocus system. Other key camera features include:

  • Four-axis optical image stabilization (OIS) photo and three-axis electronic image stabilization (EIS) video stabilization — Enables sharp photos and shake-free videos.
  • 03-second ASUS TriTech™ System — exclusive TriTech autofocus technology is the ultimate integration of phase-detection autofocus, laser autofocus and subject-tracking autofocus, the result is perfectly focus and sharp image every time – day on night, indoor or out.
  • Super Resolution mode — Creates ultra-high resolution, 92MP photos by capturing and combining four native 23MP photos to create a single image with exceptional clarity, greater detail, and less noise.
  • RAW file support — ZenFone AR offers photographers the freedom to shoot and store compositions in RAW format. RAW files save the full data of the photo captured by the camera’s sensor and are ideal for enhancement with editing software, where users are able to uncover fine details in areas of shadow, or recover overexposed areas in the highlights, with much lower loss of image quality when compared to editing JPEG image files.
  • High-resolution 4K UHD video recording — Captures ultra-detailed and sharp videos.
  • Professional manual creative controls — Gives keen photographers control over advanced camera settings, like white balance, exposure value (EV), ISO sensitivity, shutter speed, and focus. This makes ZenFone AR a powerful tool for learning the fundamental skills of photography and allows users to shoot scenes with many different creative interpretations.

AVAILABILITY & PRICING

Tune into ASUS Philippines’ social media pages for more information on local pricing and availability.

NOTES TO EDITORS

ASUS Global Press Room: http://press.asus.com

ASUS PH Facebook: http://www.facebook.com/ASUSph

ASUS PH Twitter: http://www.twitter.com/ASUSph

ASUS PH Instagram: http://www.instagram.com/ASUSph

About ASUS

ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 17,000 people worldwide and over 5,500 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,368 awards and earned approximately US$14 billion of revenue in 2015.

 

 

 

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Good Grind for the Best Coffee

Experience Breville® Philippines takes coffee grinding to the next level with Smart Grinder™ Pro 

Smart Grinder BCG820

 

How do you like your coffee? Do you want it pressed or poured-over? Perhaps, do you like preparing it hand-dripped or brewed to perfection?

Coffee, for most, is the morning wake-up call that pulls them out of the bed, and they have different ways to enjoy it. Some people on the go would never missed their old reliable French press in their morning routine while hurrying off to their work. For those who have time to enjoy the morning calm, pressed coffee is the best way to start their day. Adventurous spirits go for aeropress for that strong cup of morning java. An espresso-based coffee is that reward after a grueling meeting, or for just when you want to catch up with friends.

However you want your coffee, nothing beats preparing a cup (or two) using quality, freshly-roasted coffee beans that is ground right using Breville® Smart Grinder™ Pro. The Breville® conical burr grinder uses Dosing IQ technology, which allows for automatic adjustment on the dose whenever you change the grind. It has 60 different settings — from the coarsest to the finest grind — that allows coffee enthusiasts to maximize the flavors of their favorite brew. Whether you need cups for French press or shots for espresso, the Smart Grinder Pro gives you the right dose for your coffee needs.

“The type of grinder is very important because of the blades, the settings. The thing I like about this Breville Smart Grinder, it’s very easy to set. It’s digital, it shows you with the icon for espresso all the way to a plunger,” shares Michael Asuncion of Silca Coffee Roasting Company, a homegrown coffee company.

During the Silca Tour at Cavite

Founded by Enrile M. Asuncion in 1996, the coffee company was initially named Jamica, an acronym based on the names of his three children, Jackie, Michael and Carolyn. The founder’s coffee journey can be traced back in 1970s when Enrile and his wife Evelyn began exporting Philippine coffee worldwide, under the Evrile Enterprises. Soon, the company became one of the largest coffee exporters in the Philippines. In 1983, the couple founded Silca Trading in Bellevue, Washington to import the finest coffees from all over the world.

Today, Silca has several products under its belt, including Silcafe (with its seven popular blends of Farmer’s Brew, House Blend, Breakfast Blend, Blend No. 3, Espresso Blend, Mountain Fresh and Silca Reserve), and Kickstart, the premium blends made from locally-sourced coffee beans from coffee farms throughout the Philippines.

While coffee lovers have different preference to heighten their drinking experience and appreciation, Asuncion strongly believes that a good experience boils down to using the best coffee that have been naturally grown and harvested.

“The important factors for the coffee experience are: first, the coffee. There are many origins, many blends out there, and many types. Choose the coffee that you love. Make sure that you have good equipment that can extract the coffee well, that can grind the coffee well. Second, make sure to use clean water. Coffee is made of 90 percent water. Lastly, get the right proportion of the ingredients to have a good coffee,” he shared.

Believing that a good-quality grinder needs to have the best coffee beans for that deliciously memorable coffee experience, Breville® Philippines and SilCa Coffee Roasting Company have been partners to educate people on coffee and give the best coffee experience. This month, Breville® and Silca take the love of coffee to every Filipino homes.

For every purchase of the Breville® Smart Grinder Pro, paired with the Breville Compact Kettle, lucky buyers will receive a special discount and a gift set of 400g Kick-Start Coffee Beans and a one-cup French Press if they purchased the items from select Rustan’s stores, or two packs of 250g Kick-Start Coffee Beans if they purchased from select True Value stores. The promo runs until July 31, 2017.

Breville® is exclusively distributed by IAJ Wellness Corporation and available in all leading appliance and specialty stores nationwide. To know more about Breville® products, visit www.breville.com.ph or Facebook.com/brevillephilippines.

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The Beauty Wonders of Seed Oils

Before modern-day beauties there were royalties. Nefertiti and Cleopatra, the ancient epitomes of beauty, have served as inspirations to women of all generations. While Nefertiti was adored for her religious revolution, Cleopatra used her charm and intellect to turn beauty into power. Their significant contributions to history kept their names retroactive until today but their timeless beauty included a secret.  They have reportedly used black seed oil to keep their skins glowing and their hairs shiny.

Enter the technological era, producers of beauty products have gone head-to-head in a battle of the supreme. Among the best is South Korea, highly known for its competence when it comes to beauty and cosmetics. This is no surprise, as a lot of Koreans are notable personalities in the show business and music industry. They are also very fond of using natural alternatives like the seed oil for skin care routine, despite South Korea being one of the leading distributors of chemical-based beauty products. Prominent Hollywood celebrities like Megan Fox, Miranda Kerr, Gwyneth Paltrow, and Emma Stone are some of the modern epitomes of beauty who are also known users of seed oil extracts.

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In this modern age of technology and medicine, the rapid increase in demand for beauty products is inevitable and women are more motivated than ever to try a new beauty regimen. Most of these beauty products, however, may contain hazardous chemicals which can be harmful if regularly taken in substantial amounts and can possibly be causes of diarrhea, nausea, skin irritations, and other relevant side effects. Beauty enhancement should not put one’s health at risk, but instead it should encourage a healthy life style. Loving one’s self is not limited to maintaining a figure or achieving a smoother skin. It is also essential to stay healthy. Thankfully, nature answers this dilemma by providing a beauty regimen without the need to compromise well-being.

The use of natural alternatives had become important and relevant today, especially to those who are very conscious of their health, as it opposes the negative effects of chemical-based products.

Research has found that seed oils are more th an just natural alternatives to beauty products. White sesame seeds, for example, are proven to be helpful in reducing wrinkles, whitening underarms, and relieving eczema and psoriasis. Aside from that, it also has the potential to lower blood cholesterol, cure sleeping disorders, and aid digestion. Flaxseeds can reduce cellulites and tighten the skin while also being able to help in menopausal symptoms and menstrual cramps. Black sesame seeds give a youthful glow and has the power to prevent cancer and relieve arthritis. Chia seeds are ideal natural moisturizers which helps oily skin and clogged pores. It is also high in omega-3, which can help improve brain function.

Seed oil extracts may also be used as a cooking element. It may be used as alternatives to the usual cooking oils, as extenders in baking, or as flavors in condiments and sauces. This makes the seed oil versatile and very useful an essential that strikes beauty, wellness, and flavor.

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Commercially produced seed oil extracts are far from affordable. This fact makes personal seed oil extractors a home essential. Some brands from countries around the globe have produced their own extractors the new MISSO® s2o Seed-to-Oil Wonder Extractor, a Korean electronic brand, promises an efficient oil extractor which can extract up to 50% of oil from any small seed. The brand also introduces the concept of “superseeds,” where consumers may experiment with their own mix of seeds to produce various mixtures of seed oil extracts not available in any market today. As the winner of the Korean Superb Brand Award for 2017, MISSO® s2o Seed-to-Oil Wonder Extractor guarantees an oil extractor that’s safe, durable, and easy to use.

The MISSO® s2o Seed-to-Oil Wonder Extractor will be launched and available for orders starting end of June this year. Visit or you may check MISSO® s2o Seed-to-Oil Wonder Extractor in selected appliance and specialty stores nationwide.

MISSO® s2o Seed-to-Oil Wonder Extractor is exclusively distributed by IAJ Wellness Corporation.  IAJ Wellness Corporation is also the distributor of premium brands like Australian appliance brand- Breville, Goodsphere, the air-revitalizer and a proud member of the WOW Group. To know more about Misso s2O, visit www.misso.com.ph or find us on Facebook, Twitter & Instagram @MissoPH.

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A dinner to remember at Gallery Vask

Chefs-Kulinarya

Cross Cultures by Cheryl Tiu organized a dinner featuring 5 top chefs in Asia and took its guests to gastronomic delights without having to take a plane ticket and get a taste of the region’s best dishes. The dinne to remember exquisitely served on a table in one event.

Chef Chele with guest

2nd photo from left to right, Marco Bongon, Inaki Bolumburu & one of the 5 featured Chefs  Josean Alija of the Michelin starred Nerua-Guggenhiem in Bilba.

The dinner like no other featured Chef Josean Alija of the Michelin starred Nerua-Guggenhiem in Bilbao, Chefs Ray Adriansyah and Elke Plasmeijier of Lovacore in Ubud, Chef Julien Royer of Odette in Singapore—another Michelin starred restaurant, and the country’s very own Chef Chele Gonzalez of Gallery Vask in Manila, where the 10 Hands Dinner was held.

A premier brand of kitchen products designed and engineered in Australia, Breville®, took part in making the event possible as one of its major sponsors. Breville® adheres to what Cross Cultures by Cheryl Tiu stands for, a dining experience where people can an understanding of different cultures by sharing excellent meals infused with the passion to make every ingredient stand out.

Breville® has a lineup of kitchen solutions that could make any food preparations fast and easy. Professional chefs could have this in their kitchens to aid them in whipping up their signature dishes. At the same time, Breville®’s hot kitchen items are sure to make the culinary passion beating in every chef’s heart aflame. And with Breville®’s elegant design on its items, every kitchen can be sight to behold.

Breville® believes that with gastronomic events like these, that the process of creating delightful meals could be as enjoyable as digging forks into these meals and then into the mouths of lucky guests. Home chefs and aspiring professional chefs too could get some enjoyment in creating dishes with Breville® in their kitchens.

Experience the difference in food preparation and cooking with Breville® and enjoy the fun in creating the most exciting dishes and mixes.

Breville® is exclusively distributed by IAJ Wellness Corporation and available in all leading appliance and specialty stores nationwide. To know more about Breville® products, visit http://www.breville.com.ph  or Facebook.com/brevillephilippines.

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​LIVE HEALTHY, STAY HAPPY WITH TEFAL

TEFAL, a world leader in small domestic appliances, brings together family as well as its passion for healthy living in its newest campaign, “Live Healthy, Stay Happy.” As a partner of every cook, foodie and homemaker, TEFAL sees the importance of equipping the Filipinos with innovative home and kitchen appliances which give them more reasons to embrace their daily tasks and perform them with ease. 

A special launch called “Experience Tefal” was held last May 12, 2017 at Abenson , Bonifacio Global City, Taguig. TEFAL, along with its brand ambassador for domestic appliances and TV’s Chef Next Door Chef Jonas Ng, kicked off the “Live Healthy, Stay Happy” campaign by introducing its newest cookbook for happy and healthy eating – “TEFAL: Bringing Joy in Cooking.” 

Tefal brand ambassador, Chef Jonas Ng

Through his recipes and with the help of TEFAL appliances, Chef Jonas inspires all to choose healthier lifestyle by creating flavorful and nutritious dishes. “Even for pros, cooking at home can be a chore since we usually face the same limitations in our home kitchens such as lack of space, time and budget. I wanted to put together simple and quick recipes that are made for busy mothers and professionals who would rather spend their time enjoying, than preparing food. With the unique leverage that TEFAL appliances offer, you’re assured that you’ll be able to whip up amazing meals in half the time. Thus, TEFAL gives its users more time to spend with the family and other important things,” shares Chef Jonas.  

From left to right: Tefal Corporate Chef, Ms. Sonia Astudillo, Tefal Brand Marketing Manager, Ms. Tobi Corciega, Tefal Commercial Manager for the Philippines, Mr. Ryan Borines, Tefal brand ambassador, Chef Jonas Ng​ ​
and Business Development Vice President of Collins International Trading Corporation, Miss Julie Lim

The event was also graced by TEFAL’s Corporate Chef, Maria Sonia Astudillo. A proponent of healthy eating, she is the author behind TEFAL’s 2017 Summer Recipe book, Fruity Summer Fest – a collection of fruit smoothies, juices, skewers and dips recipes. “Just like in life, there are super, ordinary and awful fruit combinations. Some fruits click so well that aside from tasting good, they become easier to digest and friendlier to the stomach than others”, she emphasizes.
Understanding the limitations of the regular kitchen and the constraints that most individuals encounter on a daily basis, TEFAL has developed appliances that are innovative, efficient, and practical.  From Electrical Cooking, Food & Drink Preparation, to Linen Care and Home Care, TEFAL’s innovations will be redefining the Filipino home experience and bringing it to a new level.

Cook your rice to perfection with the TEFAL Microcomputer Rice Cooker. TEFAL’s innovative 4-layer ceramic coated pot has a unique diamond-shaped pattern that contributes to even heat diffusion and better cooking, resulting in tasty and fluffy rice. It is very durable, resistant to scratches, and cleans very easily (no need to soak!). Enjoy its versatility with 10 automatic cooking programs like a fun Cake function to make meal times more enjoyable. 

For health-conscious individuals, TEFAL offers various Blenders and Juicers. TEFAL Blenders’ innovative Tripl’Ax Technology maximizes the action of 6 blades with three combined actions — Cyclone Booster, Extreme Mixing and Chunks Killer – to make a perfectly smooth blend. TEFAL’s Infiny Press Slow Juicer on the other hand, offers 35% more juice, 30% more Vitamin C and 75% more antioxidants than using traditional juice extractors to provide naturally genuine vitamin-packed and nutrient-filled juices.

When you can’t get enough of your deep-fried picks such as French fries, sausages or fried chicken, TEFAL Fry Delight serves up the same fried taste and texture that you love, but with less oil. This low-fat fryer with Air Pulse Technology keeps food crisp on the outside and cooked tender on the inside, all while making usage and post-cooking cleanup fast and easy.

Since smartly-pressed, crease-free clothes always create a good impression, TEFAL Irons and Garment Steamers are home essentials.  TEFAL innovations like its Durilium Soleplate Technology makes ironing less of a chore due to its smooth glide, so clothes can be ironed in half the time compared to other irons without it.

As a proud domestic appliance brand, TEFAL places emphasis on leading a healthy and happy lifestyle, not just with cooking, but in your everyday home tasks. Whether you’re independently single, part of a young, growing family or have an extended brood, TEFAL offers ingenious solutions to help lead a better and more balanced life. Discover confidence, convenience and a pleasurable life experience with TEFAL. Together, let us live healthy, stay happy.

To help kick off a healthier, happier lifestyle at home, all TEFAL small domestic electrical appliances will be 20% off, from May 10-31, 2017. TEFAL Small Domestic Appliances are exclusively distributed by Collins International Trading Corporation in the Philippines. For more information about TEFAL promos and the “Live Healthy, Stay Happy” campaign, visit its Facebook page: http://www.facebook.com/tefalappliancephilippines.