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RCBC reveals “We believe in you” philosophy

Rizal Commercial Bank Corporation (RCBC), one of the leading universal banks in the Philippines, today unveils its new corporate logo and tagline “We believe in you,” which signals the start of a new era of providing excellent and trusted banking services for Filipinos.

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Top executives of the Rizal Commercial Banking Corporation (RCBC) led the ceremonial toast to celebrate the unveiling of the bank’s new logo and corporate philosophy “We Believe in You”, during a formal ceremony held in Makati. The toast was led by RCBC Chairperson Mrs. Helen Y. Dee (middle); and RCBC President & CEO Mr. Gil A. Buenaventura (2nd from left). They were joined onstage by Bankard President & CEO Simon A. Calasanz (1st from left); RCBC Savings Bank President Mr. Rommel S. Latinazo (2nd from right), and RCBC Chief Marketing Officer Ms. Ces F. Natividad (1st from right).

“This milestone signals the arrival of a more committed, refreshed and re-energized RCBC, that is ready to meet the demands of the ever-changing Philippine banking industry,” said RCBC President and CEO Gil A. Buenaventura.

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RCBC unveiled its new logo and corporate philosophy “We Believe in You”, during a formal ceremony in Makati. The new logo and tagline usher in
a new era of excellent customer service and unparalleled commitment from the bank, which celebrates its 57th year this year. Present during the celebration were
RCBC Chairperson Mrs. Helen Y. Dee (middle) and RCBC President & CEO Mr. Gil A. Buenaventura (2nd from left). They were joined by Bankard President & CEO
Simon A. Calasanz (1st from left); RCBC Savings Bank President Mr. Rommel S. Latinazo (2nd from right) and RCBC Chief Marketing Officer Ms. Ces F. Natividad (1st from right).

“We believe in you” is not just a tagline for RCBC, but a battle cry to show our unwavering support and trust to the indomitable Filipino spirit. At the same time, this new corporate thrust is meant to encourage Filipinos not only to dream, but to pursue their passions and dreams, and turn them into reality – whether it’s traveling to your dream destination, venturing into a new business, or purchasing a new home or car,” Buenaventura stressed.

The simpler, younger and more minimalist logo embodies RCBC’s new mission of being more accessible to younger Filipino depositors, who are looking for better ways to save and grow their money, the RCBC president added.

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RCBC Executives led the unveiling of the RCBC Lifestyle  Experience Zone during a formal ceremony meant to celebrate the bank’s new corporate logo and company
philosophy “We Believe in You”. The Lifestyle experience zone represented easy shopping and payments using the new RCBC Debit Cards. The unveiling was led by
RCBC President & CEO Mr. Gil A. Buenaventura (2nd from right). He was joined by (L-R) RCBC Retail Banking Group Head for Deposit Products Mr. Emmanuel Valdes,
RCBC Chief Marketing Officer Ms. Ces F. Natividad, RCBC Digital Banking and Operations Head Ms. Margarita Lopez, and RCBC Retail Banking Group Marketing Segment Head
Mr. Ishmael Reyes.

Ces Natividad, RCBC Chief Marketing Officer, reveals that the new logo and corporate tagline are the bank’s response to the changing market.

“We wanted to know what products and services today’s depositors actually need, and we strived to understand what makes them believe and trust a particular bank. We realized that today’s depositors need an approachable bank that responds to their needs, and believes in the value of their dreams and aspirations,” Natividad shared.

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RCBC Savings Bank (RSB) Executives led the unveiling of the RCBC Home and Leisure Experience Zone during a formal ceremony meant to welcome the bank’s new corporate logo
And corporate philosophy “We Believe in You”. The Home and Leisure Experience Zone inspires customers to own their dream home through RSB’s Consumer Loans. The unveiling was led
By RSB President & CEO Mr. Rommel S. Latinazo (middle). He was joined by RSB Chief Operating Officer Mr. Richard C. Lim and RCBC Chief Marketing Officer Ms. Ces F. Natividad.

“RCBC wants Filipinos to know that the bank believes that there is no limit in the things they can achieve if they decide to start building their future early, especially with a strong banking partner, ready to  advise them every step of the way. We are providing more emphasis to younger depositors, who need more guidance in managing their money,” Natividad added.

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RCBC Chief Marketing Officer Ms. Ces F. Natividad shares the inspiration behind the bank’s fresher, younger new logo, and new corporate Philosophy “We Believe in You”. The new tagline serves as the new credo of the bank, assuring Filipino customers of reenergized customer service from RCBC.

 Estimates from the Philippine Statistics Authority showed that 1/3 of the Philippine population are millennials. A 2015 Labor Force Survey, also by the PSA, showed that 47.1 percent of the 42 million labor force belongs to the 15-34 age group. This means that more and younger Filipinos need bank services to manage their finances.

Natividad cited a wide array of RCBC products that allow customers to save and conveniently manage their finances. These include RCBC’s Debit Cards, which depositors can get when they open an RCBC savings or checking account. She also emphasized RCBC’s product portfolio which customers can manage online such as the Unit Investment Trust Funds and iSave, an automatic deduction from existing RCBC accounts, done every payroll, which helps depositors to set aside money for future use.

Natividad also cited the unli 0% option of RCBC Bankard, which gives cardholders the flexibility to manage their expenses.

The bank’s brand refresh comes as RCBC enters its 57th year of excellent business in the Philippines. The bank reached a consolidated net income of P1 billion in the first quarter of 2017. It also showed more strength as assets increased to P526 billion as of March 2017. RCBC’s total number of branches also increased to 489 while ATM terminals increased to more than 1,500 nationwide as of the first quarter of 2017.

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RCBC President & CEO Mr. Gil. A Buenaventura delivers the opening remarks during the bank’s formal unveiling of its new logo and corporate
philosophy “We Believe in You”. The new philosophy is part of the bank’s efforts to give back to its 8 million customers, who have patronized RCBC over the past
57 years.

“We are confident that the new brand logo and new corporate tagline, and the re-energized service of the bank, will resonate with more Filipinos. We believe that they can accomplish great things if they put their hearts and mind into it, and RCBC will always be their partner to help them succeed,” Natividad added.

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