Sleep specialist and established brand set to widen its reach on VisMin Region
When it comes to being an industry leader, Uratex Philippines has all the factors that prove its position in the sleep solutions market. Five decades of experience, unmatched quality of products, world-class technology, and its commitment to provide high-quality products at affordable prices have helped establish the brand’s reputation in the industry and its consumers.
Now on its 50th year, Uratex is ready to widen its reach by focusing on the VisMin region. Cherry Wong-Tan, Uratex Marketing Director has expressed the brand’s excitement in its new endeavor saying, “It is our company’s goal to provide comfortable and affordable sleep solutions that can help impact the lives of our consumers. For our 50th year, we want to focus on expanding our reach on the VisMin region to help spread the awareness to a national level.”
Uratex Philippines has always been front and center in spreading sleep education and awareness to Filipinos. The company has regularly partnered with the Philippine Society of Sleep Medicine and has participated in the country’s World Sleep Day celebrations to educate people about the importance of sleep in their daily lives.
Of course, Uratex is more than qualified to lead the campaign, having been widely recognized for being a Sleep Technology Expert that uses the latest innovations to create products that provide a superior sleep experience. It specifically uses the Quali-5 Cellular Technology which is a collection of standards and technologies that ensures the high quality of its products.
This set of standards is composed of five qualities that enable Uratex to bring the best to its consumers. The brand adheres to its strict Quality Assurance Program to evaluate its mattresses, a practice that helped acquire its ISO 9001 accreditation, an international standard that aims to improve production processes in order to make them qualified to compete locally and globally.
The company also makes sure to use world-class formulation and process engineering technology as part of its commitment to using the latest innovation to improve its quality.
Uratex has kept up with world-class standards by making sure that it is updated with the latest advancements in the foam-making industry. For this commitment, it sends its team of specialists to visit plants in Asia and Europe to assess different manufacturing operations. Uratex also regularly convenes with the world’s best professionals in the foam-making market.
To support its push for innovation, Uratex pairs their manufacturing processes with state-of-the-art equipment and machinery. Hennecke, an advanced machinery used by other foam manufacturers globally has collaborated with the brand to help it produce high-grade foam. The technology has been helping Uratex produce quality foam blocks which are free from defects and pinholes. As for raw materials, the local brand is committed to sourcing the best. Some of its international suppliers are Mitsui, Dow, Shell, BASF, and Bayer.
“One of the reasons behind Uratex’s success is that we are focused in constantly innovating ourselves. We have invested in world-class research and development to produce high-grade foams and pillows, and we are excited to strengthen our roots in Visayas and Mindanao,” Cherry Wong-Tan shares. A good example of the brand’s innovations is the brand’s Airlite mattress that uses the Cool Technology, a 3D Space fabric and open cell design that provides a cooler and more comfortable sleep experience.
Even with these standards in place, the company has been successful in providing sleep solutions that are superior in quality yet still affordable. As a local manufacturer, Uratex has committed itself to providing quality sleep products that match the regular Filipino consumer’s budget. The brand has also enjoyed a number of recognitions so far, namely being Reader’s Digest Platinum Trusted Brand for Mattresses awardee for nine consecutive years as well as being the brand of choice by the Philippine Orthopaedic Association.
Uratex has already opened a number of retail stores in Visayas and Mindanao, in Cebu, Iloilo, Davao and CDO and is slated to open more at Butuan and General Santos. Just like its customer-focused and value-centered service in Luzon, VisMin buyers can also expect to enjoy top-grade after-sales service in their region.
“Despite the quality and advanced technology that we use on our products, Uratex still makes a point to offer our sleep solutions at affordable price ranges. We want to prove that you do not need to pay a steep price to get the sleep that you deserve,” Cherry Wong-Tan closes.
About Uratex Philippines
For 50 years, Uratex remains to be the country’s industry leader in manufacturing quality foams and mattresses that help everyone sleep better. As a commitment to excellence, it continues to innovate itself by using the latest technologies to deliver exceptional comfort and support in each mattress. For more information, visit http://www.uratex.com.ph or call the Consumer Hotline, 888-6500.